Because of Alice is a contemporary British Womenswear label founded in 2020 by social media entrepreneur Alice Olivia Cross. Born from a desire to redefine modern womenswear, the brand channels the art of simplicity through timeless design, refined silhouettes and considered details.

At its core, Because of Alice celebrates the beauty of effortless dressing. Each collection is meticulously curated to offer elevated wardrobe heroes; versatile, enduring pieces that transcend season and trend. With a focus on quality and wearability, the brand’s designs are crafted to form the foundation of a thoughtfully built capsule wardrobe.

Rooted in contemporary British style yet inspired by timeless design principles, Because of Alice continues to evolve as a brand dedicated to empowering women to dress with intention — embracing simplicity as the ultimate expression of style.

Discover our world and our current opportunities here at Because of Alice.